Persil Fashion Awards 2013

This competion which is for  design students  specifically is the Persil Fashion awards  supported by Dunnes stores. This year the brief for the competition was to embrace and celebrate their Irish heritage to tie in with “The Gathering “ 2013 and the only restriction is it must be machine washable and made for ladies to wear in the Irish summer 2013, the winner of the competition would have their design made up by Dunnes Stores and sold in various outlets through out the country. Launching any students career to great hights  and also there was a €10,000 prize fund

Large picture on the Left the retail version on
the right Sinead's entry with the  layers of cotton
organdie   

This years winner was Sinead Onora Kennedy, her design was called ' music in the Glen ' it was an elegant black cape style over lay, structured like the body of a violin made up of  layers of cotton organdie  reprsenting the musical part of her title and the dress underneath was a simple black and white stripe which mirrored the lines on a musical stave  with the eye catching feature at the back, a pleat style fan, the main dress body with the pleat is the part Dunnes will be selling, make sure to get your hands on this as it is limited edition


Quote from the Irish Independent Sinead wasn’t at all upset with their decision saying, ”I’m thrilled to have been chosen and I’m delighted with the final dress, I’m just over the moon. I thought that might happen, that they might just go for the striped dress because it was definitely more commercial.”

Here is some more of Sinead's amazing work http://cargocollective.com/sineadonorakennedy